A Closer Look at Twitter’s Strategic Leap into the Recruitment Market and its Potential to Revolutionize Online Hiring. Twitter’s reported plan to introduce a groundbreaking tool that will allow verified businesses to post job advertisements on its microblogging platform, encroaching upon LinkedIn‘s domain. This is a big new feature after a recent announcement of Creator Ads revenue sharing program.
Is Twitter Planed to Replace LinkedIn? Exploring the Potential Shift in the Professional Networking Landscape. Though there has been no official public announcement from the social media giant, which is owned by billionaire Elon Musk, certain verified users claim to have gained access to this new feature. According to Nima Owji, an App Researcher’s Tweet, “#Twitter will let verified organizations import all of their jobs to Twitter by connecting a supported ATS or XML feed!”
What About “Twitter Hiring” for Seamless Job Listings
This innovative tool, named “Twitter Hiring”, will enable job listings to be displayed below a company’s Twitter bio. Interested candidates will be redirected to the company’s website for more information and the application submission process.
To further facilitate this process, Twitter has allegedly created a dedicated account with the username @TwitterHiring. Despite being an affiliate account, no posts have been made on it yet.
Empowering Verified Companies to Showcase Job Openings
The discovery of “Twitter Hiring” was credited to Nima Owji, an app researcher, who shared an image that you can see in his tweet above detailing its function on the platform. The microblogging site appears to be marketing this feature to verified companies, offering them a unique opportunity to attract potential candidates for their job openings.
Each verified firm can add up to five job posts to their Twitter profile, provided they connect a supported applicant tracking system or XML feed to seamlessly add their jobs to the social media platform. Interestingly, in May, Elon Musk hinted at the possibility of introducing job listings on Twitter in response to a user suggesting implementing dating features instead.
WorkWeek, a content creation company, has already started using the new feature through Twitter. Its CEO, Adam Ryan, humorously tweeted a screenshot of the job listings, taking a playful jab at Mark Zuckerberg’s Twitter competitor, Threads.
Conclusion About Twitter Hiring Platform
While the launch timeline and wider availability of this tool remain shrouded in secrecy, it seems evident that Twitter is stepping towards diversifying its market and offerings to attract more business users, particularly in the recruitment sector.
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