What are the 7 Principles of Business Communication? These principles are also called the 7C’s of Business Communication that made you successful on the job, in business, freelancing, or social media marketing.
In Freelancing or communication in general, we have to follow these 7 Principles of Business Communication to convey an effective message.
This message can be written or verbal communication. The Principles of Communication help us that How to create an Effective Message for Effective Communication? What should be the style of our message? What is the Art of Business Communication?
If we collect the first letter of these words then that would become the 7C’s of Business Communication.
Let’s begin to discuss those 7C’s of Business Communication Skills with Examples. So, you will be able to send Effective Bidding or Proposals to your clients, engage them, and get hired!
Completeness
Completeness means that your message for communication should be prepared with Facts & Needs. So, your receiver will answer or react the same as you want. A complete message will bring the desired results and gives more benefits. This principle will prove to your client that How much experienced you are to get work done?
There are three (3) things to keep in mind to complete your message for written or verbal communication.
- The necessary and relevant information has been given
- All required questions are answered and asks
- Giving something EXTRA! (Show up yourself more if needed)
If you don’t clear about the needs of your client then you have to ask some necessary questions about the job, project, or topic. You don’t have to lose your Bids or Upwork Connects if you don’t know about the job description completely.
EXAMPLE OF AN UN-COMPLETE JOB DESCRIPTION
“I need a designer to design as per my requirements. I’m flexible to pay higher if someone can do it!” (Posted by client)
EXAMPLE OF A COMPLETE MESSAGE
“What is your design type, Banner, Flyer, Business Card, Logo Design, Web Design, or Presentation? What design pattern do you like, do you please share some samples as an idea? What are the timelines, file formats, size, and allocated budget for your graphic designer?”
So, Completeness is a must in your communication. If you use this first principle in your communication then the Purpose of communication can be fulfilled. You have to Know the Purpose and Interests of your client. Let’s move to the second principle of communication skills.
Conciseness
Conciseness means “A complete message but to the point”. If you use possible words to complete your message in a concise way. It will lead to saving you time. The results of a concise message are very effective and forceful. Conciseness proves to your clients to assume your level of communication skills, they feel respect if you save their time by having all the parts that need to be discussed or recorded.
You have to follow three (3) things for making a concise message.
- Remove the difficult words and use simple words in your message.
- Keep your message according to the topic.
- Don’t bore your client with long/repeated words.
EXAMPLE OF A WORDY MESSAGE
“I hereby wish to let you know that I’m pleased with confidence you have interested in me.” (17-Words)
EXAMPLE OF A CONCISE MESSAGE
“I appreciate your confidence in me.” (7-Words)
A concise and complete message makes you a professional communicator.
Consideration – The Art of Business Communication
Consideration means “Paying Attention to Detail”. Your message must be prepared as it is like you want such kind of work from others. Putting yourself in the client’s shoes to learn what they want is Consideration. It’s can be done by knowing their need, interest, and concern.
Thoughtful Consideration is also called “You Attitude”, which means understanding the nature of the client or prospect. Focus on “You Attitude” instead of “We Attitude”.
EXAMPLE OF “WE ATTITUDE”
“We are sure you must be frustrated by the length of time it has been taken to deliver your order for Logo Design.” (“We Attitude” – UN-effective)
EXAMPLE OF “YOU ATTITUDE”
When we develop our message into “You Attitude” then we don’t have to worry that what clients or others feel because we know their needs and concerns. We just have to use a Positive and regard-full attitude. Let’s move to the fourth principle of communication skills.
Concreteness
Concreteness means that your message must be specific, clear, and vivid. There is no chance for vague things like the client asking for your skills and expertise and your answer being different. When you use concreteness in your message with facts and figures then the client gets it noticed that you also know their needs and interests clearly.
This principle gives you a professional look at your message that will be very richly textured, vivid, and interactive. Let’s have a look that what are the three (3) guidelines that help us to compose a concrete message to write or verbally communicate.
- Use of Facts & Figures
- Including the Action Verbs
- Appealing and Vivid words
EXAMPLE OF VAGUE MESSAGE
“As compared with the last year, my project’s rating this year is better.” (General)
EXAMPLE OF CONCRETE MESSAGE
“This year, my project’s rating is 5-Stars while it was 4.7 last year.” (Concrete – with Facts & Figures)
Look, We have to use Exact, Precise, and Factful information. We can use Action Verbs that appeal to the sense of our audience, client, or any individual to answer you back. I hope you got it!
Clarity
Clarity means that the quality of your message should be very easy to understand for reading and listening. In Business Communication, the message from both ends (sender & receiver) must be clear and relevant to their minds, ideas, and objectives.
If you keep balance in your precise and familiar words then your message will effectively convey your point of view.
Look, a precise message is preferred in Business Communication especially if it’s in writing but for clarity, you must be kept 4-Core Characteristics in your message.
- Length of the Message
- Unity in your ideas
- Coherence between your message paragraphs
- Emphasis on the necessary words
EXAMPLE OF UNCLEAR MESSAGE
“Being a productive Employer, I’m sure you can help us.” (Unclear & Non-Emphasized)
EXAMPLE OF A CLEAR MESSAGE
“Being a productive Employer, You can surely help us.” (Clear & Emphasised)
If you keep the important part of your message first and after writing the less important part of your message then clarity comes in your message with coherence. Let’s grab the Sixth Principle of Business Communication.
Courtesy
Courtesy has meaning on its own. Your behavior and coolness show your courtesy. If you use “Thank you” and “Please” in your message then you’re pitching courtesy in your communication. Focus on “Your Concerns for Others” and “Tactful”.
Courtesy has a special spirit itself and also has a different tone when you communicate with others. We can generate such kind of tone in our written or verbal messages with two (2) methods.
- Thanking and Sincere thoughtful words
- Use of Respectful Expressions
EXAMPLE OF TACTLESS MESSAGE
“I wrote three times; my point was quite clear. Try to understand.”
EXAMPLE OF TACTFULLY MESSAGE
“I’m sorry, the point was not clear; here is another version.”
A pleasure tone in Effective Communication can change an Offensive Expression into a Non-Offensive Expression.
EXAMPLE OF AN OFFENSIVE MESSAGE
“I do not agree with you. Don’t do this job more.”
EXAMPLE OF A NON-OFFENSIVE MESSAGE
“I’m afraid, I have a different option.”
Correctness
Correctness remained a very important and integral part of every field. Mostly, Business Communication can be done with written because written communication makes records, appointments, certifications, agreements, and emails as well. Freelancing is also a modern way to make money online or earn money from your home.
So, written communication is also the main or first part of freelancing to win jobs online. You have to do bids, proposals, and messages with your clients to get hired! So, when you write something to your client, your grammar, punctuation, and spelling must be correct.
You have to revisit your message before it is sent. Customize your message and apply all the above Principles of Business Communication and then send your message by keeping in mind these three (3) points.
- The tone of your message is respectful
- All Facts & Figures are correct & balanced
- Coherence between the Message
Use Concise words instead of Formal for Effective Communication. For Example, see this table:
| Formal Words (Not Recommended) | Concise Words (Recommended) |
|---|---|
| Participate | Join |
| Utilize | Use |
| Ascertain | Find out |
| Procure | Get |
| Deem | Think |
Same, if your words are not correctly spelled then it changes their meanings. It may just write due to the same voices but their spellings and meanings are totally different. See this table for examples:
| Words | +/- Same Voices Words |
|---|---|
| Accept | Except |
| Effect | Affect |
| Farther | Further |
If you communicate with your clients on Statistical Data, Engineering Designs, Sums, and Graphs then you must have to verify your data before sending it as a Revision or Final.
Your Takeaways After Knowing 7 Principles of Business Communication with Examples!
These Seven Principles could be more helpful for you at any level in the organization, business, freelancing, speaking, teaching, and as a student. . I’m 100% sure you’ll take your first step now to conquer your goals.
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